If you’re looking to expand into the Czech Republic, getting yourselves found is going to be key to your success. First of all, you’ll need to start by localizing your website into Czech. Although most Czechs have a good command of English, we love our language and would much rather buy from a Czech-speaking company. Another thing to remember is that Google actually penalizes websites that are machine translated, you should go to a professional translation agency to help you out.
You’ve probably heard of the digital revolution, and have digital marketing plans for your home market. So, make sure abroad is no different! As 93% of all website traffic comes from search engines, we’d strongly recommend optimizing your website for SEO.
If you’re into SEO, you’re sure to have heard of Russian’s Yandex and China’s Baidu. But have you heard of seznam.cz? Seznam.cz is the Czech equivalent of Google. It came out 2 years before Google, and has long been a favorite. Although Google is taking over as the Czech Republic’s no.1 search engine, 34% of Czechs still use only seznam.cz. Therefore, it’s definitely something you need to keep in mind when coming up with your digital strategy for the Czech Republic.
If you SEO your website for Google, chances are it will do pretty well on other search engines too. But as each search engine has its own algorithms, you’ll need to keep these in mind too. So, to help you start out, here are seznam.cz’s ranking factors:
When dealing with Czechs, you’ll, of course, have to take culture into account. Czech marketing is more about how good the company is, rather than how they help the client. But times are changing, and many more Czech companies are implementing great digital strategies, so now’s the perfect time to get yourselves noticed!