5 reasons why the IT sector cannot do without quality translations

During our market research, we often see IT companies treat translation as a last-minute, budget-draining afterthought. Something of an extra cost, given that the option of machine translation exists. Or they think, “Surely someone here within the company can handle the translations.”

We’ll offer some compelling reasons why cutting corners on translation might be more costly than you think. In the IT universe, creating a stellar product isn’t enough anymore. Your product must speak clearly to users, wherever they are in the world.

High-quality translations are critical in IT because digital products thrive or fail based on clarity and how well they resonate locally.

Our team boasts over 100 translators who specialize exclusively in IT. Each of our specialists has at least two years’ experience translating for the IT sector, complete with great client feedback and solid portfolios. You can rest assured we’ll match your project with someone who understands your field and the environment of your software or app. For bigger, trickier translation projects, we’ve built reliable and consistent translation teams.

After handling more than 5,000 IT translations, we’ve gathered some rock-solid reasons why top-quality translations are worth every penny.

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1. Outstanding user experience (UX)

With first-class translations, your software, apps and websites will be easily comprehendible for users in their native language. People naturally trust products that “speak their language.” Poor or awkward translations can feel unprofessional and discourage potential users. We are here to help you prevent exactly that.

2. Boosting your global competitive edge

By localizing your content – carefully considering local tastes and cultural nuances – you’ll resonate more deeply with target markets and increase your odds of success. Companies embracing localization appear authentically “local” and can significantly outpace competitors who stick strictly to English. Our experience certainly proves this.

3. Minimizing costly errors and confusion

Accuracy and precise terminology are crucial in software manuals and guides. A faulty translation can cause product misuse or, even worse, actual product damage. This is particularly true in the realm of technical documentation and safety instructions – every single word counts, and mistakes can cause serious trouble. Simply put: unclear instructions burden customer support, hurt user satisfaction, and drive negative reviews. Makes sense, right?

4. Driving conversions and boosting sales

Language itself is a powerful sales tool: clear, compelling, well-translated texts directly boost conversions on websites, on apps, and when purchasing software. A high-quality translation enables effective keyword use for SEO, enhancing your product’s visibility in local searches.

5. Your brand image is at stake

Here’s another crucial consideration. Professional translations reflect the quality of your entire product, building genuine trust in your brand. Conversely, translation mishaps can appear amateurish, discouraging customers instantly. When you properly localize content, you show customers that you’re genuinely invested in their needs. Additionally, translations often include critical legal texts (license agreements, terms of use) that must strictly comply with local laws. Wouldn’t you rather entrust this to human expertise than leaving it to machines? You decide!

Wrapping it all up

We sometimes hear from those in the IT world that our profession and the entire translation industry will no longer exist in two years’ time. We do not see it so tragically. If you’ve read our blog on machine translation, you will know that we don’t see automatic translators as our successors, but rather as assistants. 

It is ironic that IT companies have concerns about terminology errors and inconsistent language when it comes to human translation, rather than machine translation: “How much will we have to fix after the agency does its work, huh?” Trust us – with the right translation agency, there will be practically nothing. We always choose translators who perfectly understand a given domain and have experience in your field.

Quality translation in the IT industry is not only a matter of user convenience, but also a key factor for global product success, minimizing risks and enhancing brand credibility. Without professional translation and localization, you’re literally risking customers and entire markets every single day.

Have you read this far, and do you now know exactly how we can help you? Well done!
Contact us today.

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